Overview
Teach For Nigeria is a non-profit organization focused on developing a movement of leaders across the nation who are committed to putting an end to educational inequity. The organization strives to fulfil this vision by recruiting Nigeria’s most promising future leaders from varied disciplines to teach in Nigeria’s underserved schools in low-income communities through a highly selective, two-year Fellowship. Jivagate came in to help the organization manage its 2023 Fellowship Recruitment Campaign while better showcasing its impact and various programs across all platforms.
What We Did
2022 Graduation Ceremony
We developed a comprehensive communications plan for the graduation ceremony, covering pre-event, during-event, and post-event phases. This included live coverage, creative direction for photographers and videographers, interviews with graduating fellows, and content creation for social media and traditional media channels. The event successfully captured memorable moments, generating appealing content that boosted social media engagement and received positive feedback from attendees.
Recruitment Campaign
We managed all stages of the 2023 Fellowship Recruitment Campaign, developing strategies across online and traditional channels. This included content creation and design for billboards, lampposts, BRT buses, radio, email marketing, and social media. The campaign increased visibility and engagement with potential applicants, enhancing the organization’s outreach and positioning.
Content Creation & Pillar Development
We established content pillars to organize communications and executed them across social media, blogs, newsletters, and email campaigns. Our content strategy ensured consistent messaging and strengthened the organization’s online presence, increasing awareness of programs and impact.
People Hiring & Development
We developed job descriptions, supported the recruitment of interns, and trained them in communications strategies. Intern assessments showed significant improvement in skills and performance, enabling them to effectively execute assigned tasks and support ongoing projects.
Website Design & Development
We designed and launched a user-friendly, optimized website to showcase the organization’s community, programs, resources, and impact. The website improved accessibility and engagement for stakeholders, providing a centralized hub for information and digital storytelling.