Overview
The Ark is an innovative logistics startup dedicated to revolutionizing package pickup services across Lagos. The company required a well-defined visual identity, comprehensive business development support, and targeted marketing materials to commence operations and position itself for success.
Jivagate Consulting managed the project, offering expertise in strategy, design, and process management. Through our collaborative efforts, The Ark was equipped with the tools and strategies needed to establish a strong presence in the logistics market and position itself for a successful launch.
What We Did
Market Research
We conducted extensive market research to assess the feasibility of the business, understand the competitive landscape, and identify strategic opportunities for The Ark’s entry into the logistics market.
Visual Identity Development
We crafted a cohesive visual identity, including a logo and design assets, to reflect The Ark’s core values and vision, ensuring the brand resonates with its target audience.
Brand Positioning Strategy
We developed a brand positioning strategy to clearly differentiate The Ark in the logistics market and highlight its unique value proposition.
Business Plan Development
We prepared a comprehensive business plan to guide operations, communicate the business vision, and attract potential partners and investors.
Content and Communication Strategy
Our team outlined a strategic approach to content creation and communication to enhance The Ark’s visibility and foster meaningful engagement with stakeholders.
Marketing Materials
We designed essential marketing assets, including a brochure, flyers and company profile, to support outreach and stakeholder engagement.
Talent Acquisition Support
We facilitated the hiring process by developing tailored recruitment materials and overseeing the interview process to secure the ideal candidate for a key role
Results
Strategic Readiness
We successfully onboarded a business development officer to ensure a strong operational foundation for the business.
Professional Brand Identity
We delivered a compelling visual identity and marketing materials, including brochures, fliers, a company profile and social media designs to enhance brand credibility and stakeholder engagement.
Actionable Business Plan
We also provided a detailed business plan that aligned with the brand’s goals and served as a roadmap for growth and investment opportunities.
Market Insight
Through our research, we were able to equip effective go-to-market and brand positioning strategies that informed decision-making and competitive differentiation.
Launch Preparedness
We ensured the brand’s readiness to launch by providing effective communication strategies and recruitment support.