Overview
Abeni Memorial is a non-profit organization focused on providing financial support for deserving students. Students are selected based on certain criteria, of which academic excellence tops the list. The organization was founded by Ayoolanrewaju J Kuyebi who is passionate about giving marginalized children access to equal opportunities to discover and leverage their full potential as individuals.
The foundation needed to properly showcase its impact through the various projects it intended to execute, one of which was Project Emanio, an annual scholarship exam aimed at giving financial aid to public school students in Ado Odo Ota Local Government, in Ogun State. ThePush was invited to manage all stages of the project, create systems that would enable the swift execution of subsequent projects and also strategically position the brand.
What We Did
Visual Identity Development
We developed the new corporate identity elements from the logo to the website and printed items to portray the new brand identity and strengthen its visibility.
Website Design
We designed a fully optimized and functional to help the organization effectively communicate its offerings and also accommodate the needs of the target audience. We included important features such as easy navigation, unique visual designs and content.
Content Creation and Social Media Management
An effective content strategy drives conversations that increase brand awareness for your business, attract leads, and retains existing customers. We helped the organization create content in line with its objectives and also to showcase its impact over time. We also managed the social media platforms to enhance brand awareness and engagement.
Event Planning and Management
We managed every stage of the award presentation event held in the selected schools for Project Emanio from initiation to execution. In doing this, we applied strategic methods to achieve the organisation’s goals of showcasing its impact.
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Results
Communications
We were able to help the brand establish an online presence through strategic content and unique visual designs which has led to the steady growth of its social media platforms.
Event Planning and Management
We successfully managed and documented the announcement of results and presentation of awards for Project Emanio. The event kick-started at the set time and we ensured that the event’s brand identity was duly portrayed in the event set-up and arrangement. We also received positive feedback from the students and parents and teachers after the event.
Website
We ensured the website was designed to showcase the Foundation’s projects, leadership, resources, events, programs and impact.